SEO Expert Olga Zarr | SEO Consultant & CEO at SEOSLY
SEO is what keeps me going. Search engine optimization is my life and my biggest passion. I live and breathe SEO, constantly analyzing, testing, and refining strategies to stay ahead in this ever-evolving industry.
Founder & CEO of SEOSLY | Digital Marketing Consultant & Author
SEOSLY is the result of my deep passion for SEO and my drive to share expert-level search engine optimization knowledge. What started as a pandemic project in 2020 has grown into a leading SEO consulting platform and a full-time business focused on SEO services.
Through SEOSLY, I provide:
- SEO audits that uncover website issues and growth opportunities
- SEO consulting services tailored to businesses of all sizes
- Comprehensive search engine optimization strategies
- Industry insights, case studies, and technical SEO deep dives
Olga Zarr, CEO of SEOSLY
“SEO is what keeps me going. SEO is my life and my biggest passion”
With 12+ years of experience as a search engine consultant, I specialize in SEO audits, technical SEO, website migrations, and crafting long-term SEO strategies that drive real results.
My work has been featured on top SEO and digital marketing platforms, including Search Engine Journal, Wix SEO Hub, Ahrefs, and more. I also write in-depth SEO guides, technical analysis reports, and industry thought leadership pieces, helping businesses and SEO professionals navigate the complexities of search engine optimization.
Learn more about SEO consultant Olga Zarr or check her other specialties: technical SEO consultant, female SEO consultant, WordPress SEO consultant, on-page SEO expert, Google Search Console expert, law firm SEO expert.
Brands and Companies Olga Zarr Has Worked With
Over the years, I’ve worked with global brands, SEO agencies, and businesses of all sizes, helping them improve search visibility, rankings, and organic traffic.
Companies and Agencies I’ve Worked With
- Procter & Gamble, LG, Ikea, Samsung – SEO audits and consulting services for enterprise-level brands.
- Performance Group – One of Poland’s largest SEO agencies, where I led SEO training and conducted advanced audits.
- Market JD & Ankin Law – Law firm SEO consulting and served as director of SEO.
- VoIPStudio – In-house SEO expert, optimizing a SaaS company’s search engine optimization strategy.
- Multiple law firms, SaaS companies, eCommerce brands, and small businesses, providing SEO analysis, audits, and consulting.
SEO Tool Collaborations
I’ve also worked with leading SEO software and digital marketing brands, including:
- Ahrefs
- SE Ranking
- Sitebulb
- JetOctopus
- SEOcrawl
Many more!
Olga Zarr’s Academic Qualifications and Training
My technical background and continuous training have helped me refine my expertise in SEO analysis, auditing, and digital marketing consulting.
Education and Certifications
- Bachelor’s Degree in Information Technology (B.S.)
- Master’s Degree in English (M.A.)
- Completed all SEO courses at the University of California, Davis
- Certified Google Ads and Google Analytics training in Warsaw, Poland
- Completed Computer Science 101 course at Stanford School of Engineering
With a strong foundation in technology, analytics, and search engine optimization, I bring a unique, data-driven approach to SEO consulting and website optimization.
Olga Zarr – Speaker at Top SEO & Digital Marketing Conferences
As a search engine optimization consultant, I’ve had the privilege of speaking at leading SEO and digital marketing conferences, sharing my expertise with SEO specialists, web consultants, and search engine experts worldwide. My presentations focus on in-depth SEO audits, my unique approach to SEO consulting, and diagnosing website traffic drops.
Featured Speaking Engagements:
- SMX Advanced – Delivered insights on advanced SEO reporting and analytics in Google Search Console, helping businesses refine their SEO strategies.
- SEO Mastery Summit – Shared SEO audit strategies, revealing my personal SEO analysis techniques and approach to website optimization consulting.
- Barbados SEO – Spoke about SEO strategy consulting, covering proven optimization techniques and best practices.
- SEO Agency Fast Track Conference – Discussed critical mistakes in website traffic and rankings drop analysis, helping SEO advisors and strategists improve their search engine optimization strategies.
- Search Day Norway – Presented insights on analyzing website traffic drops, guiding SEO analysts, consultants, and specialists on identifying and recovering lost rankings.
I am passionate about connecting with the SEO and online marketing community, sharing SEO consulting insights, and staying at the forefront of search engine optimization trends.
I can do that very accurately.
SEO Newsletter by Olga Zarr – Stay Ahead in Search
I run the SEO Newsletter by Olga Zarr, a must-read resource for SEO consultants, digital marketing experts, and business owners, now with 10,000+ subscribers.
Each week, I deliver:
- The latest SEO news & algorithm updates – Keeping you informed about search engine changes that impact rankings.
- Actionable SEO insights & strategies – Practical tips from an experienced search engine optimization consultant.
- Case studies & deep dives into SEO audits – Exclusive findings from my work as an SEO strategist and web optimization consultant.
Join thousands of SEO professionals, business owners, and online marketing consultants who rely on my newsletter to stay ahead in the evolving world of search engine optimization.
We respect your privacy. Unsubscribe at any time.
Google Looker Studio SEO Template
Core Web Vitals Monitoring Dashboard
E-E-A-T/YMYL/Quality SEO Audit Template
SEO Podcast by Olga Zarr – Conversations with SEO Experts
I host the SEO Podcast by SEOSLY, where I interview top SEO experts, search engine strategists, and digital marketing leaders to discuss the latest in search engine optimization strategies and SEO consulting trends.
Featured Guests Include:
Martin Splitt (Google), Lily Ray, Aleyda Solis, Barry Schwartz, Jason Barnard, Cyrus Shepard, Mordy Oberstein, Barry Adams, and many more!
Topics Covered:
- Technical SEO & website optimization consulting
- Search engine algorithm updates & ranking factors
- Content strategies & SEO advisory insights
- Scaling SEO services and digital marketing consulting
With over 250,000 downloads, this podcast is a go-to resource for SEO specialists, consultants, and digital marketing strategists looking for real-world SEO analysis and expert insights.
🎙️ Subscribe and start learning from the best in SEO! 🚀
Featured Guest on 50+ SEO Podcasts & Industry Interviews
As a search engine optimization consultant, I’ve had the privilege of being a guest on 50+ leading SEO podcasts, webinars, and expert interviews, sharing my expertise in SEO consulting, website optimization, and digital marketing strategies.
Featured Appearances Include:
- Crawling Mondays by Aleyda Solis
- Duda SEO Show
- Majestic SEO Podcast
- SEO Video Show
- Kalicube Tuesdays
- SE Ranking Show
- SERP’S Up SEO Podcast
I love engaging with the SEO community, discussing search engine optimization challenges, and helping SEO professionals, consultants, and business owners enhance their SEO strategies.
🎙️ Tune in to these interviews to learn actionable SEO insights!
I can do that very accurately.
SEO YouTube Channel – 8K+ Subscribers & Growing
My SEOSLY YouTube channel is a go-to resource for SEO specialists, consultants, and web optimization experts looking for practical, in-depth SEO analysis.
What You’ll Find on My Channel:
- SEO audits & technical SEO deep dives – Learn how to diagnose and fix SEO issues.
- Website migration case studies – Avoid traffic loss with expert SEO strategy consulting.
- Interviews with top SEO experts & industry leaders – Insights from search engine consultants and digital marketing strategists.
- SEO tool reviews & tutorials – Find the best SEO services and optimization tools to improve your rankings.
With 8,000+ subscribers and counting, this channel is a trusted source for SEO consultants, analysts, and strategists who want no-nonsense, real-world SEO knowledge.
📺 Subscribe today and take your SEO expertise to the next level! 🚀
SEO Audit Mastery Course
The SEO Audit Mastery Course is the most comprehensive SEO audit course available, designed to teach you how to conduct in-depth SEO audits that get real results. Built from my 12+ years of SEO experience, including working with global brands, SEO agencies, and law firms, this course goes beyond checklists.
This course will teach you how to diagnose SEO issues, analyze websites, and create actionable audit reports that provide real value to clients and businesses. Whether you’re an SEO consultant, agency owner, freelancer, or in-house SEO, mastering the art of SEO audits will set you apart from the competition.
What You’ll Learn in SEO Audit Mastery
- The Full SEO Audit Process – From fundamentals to advanced techniques.
- Technical SEO Audits – Crawlability, indexing, Core Web Vitals, and more.
- Website Traffic Drop Audits – How to identify ranking drops and recover lost traffic.
- Content & E-E-A-T Audits – Auditing content quality, authority, and topical relevance.
- On-Page SEO Audits – Optimizing metadata, structure, internal linking, and keyword relevance.
- Website Migration Audits – Preventing ranking loss during site moves and redesigns.
- SEO Audit Tools & Processes – Learn how to use the best SEO tools for effective audits.
- Creating SEO Audit Reports – Structuring reports that are clear, actionable, and valuable.
What Makes This Course Unique?
- Taught by a Real SEO Consultant – Based on my hands-on experience auditing websites for P&G, LG, and major law firms.
- Practical, No-Fluff Training – Straight to the point, packed with real-world case studies.
- 50+ Lessons & Growing – Constantly updated with new techniques and insights.
- Exclusive Access to SEO Audit Templates – My personal SEO audit checklists, workflows, and templates.
- Community & Direct Access to Me – Get feedback on your audits and ask me questions.
If you’re ready to level up your SEO skills, gain confidence in SEO auditing, and start charging premium rates for your audits, this course is for you.
I can do that very accurately.
SEO Consulting Services by Olga Zarr
Looking for SEO consulting services from an expert who lives and breathes search engine optimization? You’re in the right place.
My approach to SEO consulting is holistic, hands-on, and data-driven—I don’t believe in one-size-fits-all solutions. Every website is unique, and I customize my SEO analysis, audits, and strategies based on your business goals, industry, and competition.
I work with select businesses and professionals who understand that SEO is a long-term investment—not just a quick fix. If that’s you, let’s make your SEO strategy work smarter and drive real results.
Here are the main types of SEO services I offer.
Website SEO Audits
📌 “What’s holding your site back from ranking higher?”
A successful SEO strategy starts with a deep, manual website audit. My SEO audits go far beyond automated tools—I conduct an in-depth search engine optimization analysis, covering 200+ critical ranking factors, including:
✔ Technical SEO evaluation (crawlability, indexation, site speed, Core Web Vitals)
✔ Content quality and keyword relevance
✔ On-page SEO structure and internal linking
✔ Backlink profile and authority analysis
This SEO audit service provides a clear roadmap for improving organic search visibility and rankings.
Traffic Drop Audits
📌 “Lost website traffic? Let’s find out why.”
A sudden drop in website traffic can be devastating—but it’s fixable. My traffic drop audit identifies the root cause behind:
✔ Google algorithm updates
✔ Site redesign or migration errors
✔ Technical issues affecting indexability
✔ Content devaluation & keyword fluctuations
I provide a step-by-step recovery strategy to help you regain and sustain your organic traffic.
Mini SEO Audit
📌 “Want a quick SEO health check?”
Not sure where your SEO stands? My Initial SEO Check gives you a snapshot of your site’s strengths, weaknesses, and growth opportunities—with actionable recommendations for improvement.
✔ SEO performance overview
✔ Quick wins and SEO strategy suggestions
✔ Customized SEO advisory for your business
This is the best option for businesses wanting expert guidance without committing to a full audit or ongoing SEO consulting.
Monthly SEO Consulting Services
📌 “Looking for ongoing SEO support?”
SEO isn’t a one-time project—it’s a continuous strategy. My monthly SEO consulting services keep your site optimized and competitive, with:
✔ Ongoing keyword research and content strategy
✔ Regular SEO audits and technical improvements
✔ Competitor and market trend analysis
✔ Direct communication and SEO advisory
Perfect for businesses looking for long-term SEO success with a dedicated SEO strategist.
Local SEO Optimization
📌 “Want to rank higher in local search?”
Local SEO is about more than just optimizing your Google Business Profile. I take a data-driven approach to local SEO, focusing on:
✔ Local keyword optimization
✔ Google Maps and Google Business Profile enhancements
✔ Citations, backlinks, and reputation management
✔ Geo-targeted content and structured data implementation
Ideal for law firms, service-based businesses, and local brands looking to dominate regional search results.
Lawyer SEO & Legal Website Optimization
📌 “Want to attract more legal clients through SEO?”
I specialize in SEO for law firms and attorneys, implementing strategies to:
✔ Improve search visibility for legal services
✔ Optimize law firm websites for high-converting keywords
✔ Build authoritative legal content and backlink profiles
✔ Enhance local SEO for lawyers and multi-location firms
If you’re looking for an SEO consultant with extensive experience in legal industry SEO, I can help.
Website Migration SEO Consulting
📌 “Migrating your site? Don’t lose your rankings.”
Website migrations without SEO planning can cause massive ranking and traffic losses. My website migration SEO consulting includes:
✔ Pre-migration technical SEO planning
✔ Redirect strategy and implementation
✔ Post-migration SEO monitoring and issue resolution
I ensure a seamless transition, so your site retains its authority, traffic, and rankings.
One-Time SEO Consultation
📌 “Need quick SEO advice from an expert?”
Sometimes, all you need is a direct consultation with an SEO specialist to get answers to your biggest SEO questions. My one-on-one SEO advisory sessions provide:
✔ Custom SEO strategy recommendations
✔ Technical SEO insights
✔ Competitor and keyword analysis
This consultation service is great for businesses, website owners, and digital marketers needing expert SEO insights without a long-term commitment.
Olga Zarr’s Other Faces
SEO is a big part of my life but this is not everything I am and do.
Computer Geek Since 1995
My love for technology started in 1995 when I got my first computer. Since then, I’ve been:
- Building and experimenting with websites.
- Obsessed with tech, coding, and software.
- Constantly testing and learning new SEO tools and strategies.
SEO and tech are my worlds, and I wouldn’t have it any other way.
Long-Distance Runner
I’ve been running for 15+ years. At one point, I considered becoming a professional runner, but my love for SEO won. Running helps me:
- Stay focused and productive.
- Reset my mind after spending long hours analyzing websites.
- Maintain discipline and endurance—qualities that also help in SEO.
- Manage my ADHD better. 😉
Pigeon Owner and Lover
Pigeons are one of my biggest passions. I have a rescued pigeon named Gerard, who is also my SEO assistant.
- He watches over my work, making sure I don’t miss anything.
- He keeps me company while I spend long hours doing SEO audits.
- He reminds me to take breaks and appreciate the simple things.
I firmly believe that pigeons deserve more love and respect than they get!
I can do that very accurately.
Let’s Connect!
I love helping businesses grow through SEO. Whether you need an SEO audit, strategy, or expert consulting, I’d love to help.
📩 Contact me directly: [email protected]
🔗 Follow me on LinkedIn, Twitter, and YouTube
👉 Need an SEO audit? Book one today!
FAQs – SEO Consulting Services, Strategies & Optimization
Here are 35 frequently asked questions about SEO consulting, search engine optimization, and digital marketing strategies, covering everything from SEO audits to keyword research, content marketing, and web analytics.
What does an SEO consultant do?
An SEO consultant provides search engine optimization strategies, helping businesses improve their Google visibility, keyword rankings, and website traffic through SEO audits, competitor analysis, and technical optimization.
How can an SEO consulting service help my business?
SEO consulting services analyze your website’s search engine performance, offering customized SEO strategies, content marketing improvements, and data-driven optimization to increase your organic traffic and ROI.
What is the difference between an SEO consultant and an SEO agency?
An SEO consultant provides personalized SEO advisory and hands-on optimization strategies, whereas an SEO agency typically manages multiple projects with a team-based approach. SEO consultants often provide more tailored solutions and direct communication.
How do I choose the right SEO strategy consultant for my business?
Look for an SEO expert with proven experience in SEO audits, structured data, competitor analysis, and content marketing strategies. A good search engine optimization consultant should offer transparent reporting, customized strategies, and clear deliverables.
What’s included in an SEO consultation?
An SEO consultation typically covers keyword research, website analysis, search engine ranking evaluation, competitor research, and personalized SEO strategy recommendations.
What is an SEO audit, and why is it important?
An SEO audit is a comprehensive analysis of your website’s technical health, content strategy, and search engine performance to identify opportunities for optimization and algorithm compliance.
What does an SEO consultant’s audit include?
A professional SEO audit includes:
✔ Technical SEO analysis (site speed, structured data, Core Web Vitals)
✔ Keyword research and content evaluation
✔ Competitor analysis and backlink review
✔ E-commerce and Shopify SEO insights
How often should I schedule an SEO audit?
Most businesses benefit from quarterly SEO audits to ensure they stay aligned with Google’s algorithms, ranking factors, and industry trends.
Can an SEO strategist help recover lost traffic?
Yes! An SEO expert can diagnose traffic drops caused by algorithm updates, technical issues, or content devaluation, providing a customized SEO recovery strategy.
Do SEO consultants provide structured data implementation?
Yes! A search engine optimization consultant can implement structured data markup (Schema.org) to improve your search engine visibility, rich snippets, and knowledge graph results.
What is the best SEO strategy for my business?
The best SEO strategy depends on your business model, target audience, and industry. A customized SEO strategy includes keyword research, content marketing, backlink building, and technical SEO improvements.
How does keyword research impact SEO?
Keyword research helps identify search queries that drive traffic to your website. A web optimization consultant will analyze search trends, competitor data, and user intent to optimize content.
What tools do SEO consultants use for keyword research?
Top SEO keyword research tools include:
✔ Google Keyword Planner
✔ Ahrefs & SEMrush
✔ Moz & Majestic
✔ Ubersuggest & AnswerThePublic
How do SEO strategies integrate with content marketing?
An SEO expert ensures that content marketing strategies are aligned with search engine optimization, helping businesses rank higher with well-optimized blogs, landing pages, and e-commerce product descriptions.
Does an SEO advisor help with voice search optimization?
Yes! A digital marketing consultant can optimize your website for voice search, ensuring it ranks for conversational queries and featured snippets.
How can an SEO consultant help my e-commerce business?
An SEO consultant can optimize your Shopify, WooCommerce, or Magento store by improving product pages, site speed, structured data, and internal linking strategies.
Do SEO consulting services include local SEO?
Yes! A search engine consultant can help improve local search rankings, Google Business Profile visibility, and geotargeted keyword strategies for brick-and-mortar businesses.
How does SEO consulting improve branding?
By improving search engine rankings, content strategy, and link-building, a web optimization consultant enhances your brand’s digital authority and online reputation.
Can an SEO expert help with social media SEO?
Yes! While social signals don’t directly impact rankings, a search engine optimization specialist can help improve SEO-driven content distribution on platforms like YouTube, Twitter, and LinkedIn.
Do SEO consultants work with SaaS companies?
Absolutely! SaaS SEO consulting focuses on B2B marketing strategies, lead generation, landing page optimization, and keyword targeting for software solutions.
How much do SEO consulting services cost?
Pricing varies based on company size, project scope, and deliverables. A consultant seo service typically charges based on hourly, monthly, or project-based pricing models.
What’s the ROI of hiring an SEO strategy consultant?
The ROI of SEO consulting depends on website optimization, traffic growth, conversion rate improvements, and lead generation results.
How long does it take for SEO results to show?
Most SEO strategies start showing initial improvements within 3-6 months, while full-scale results can take 6-12 months.
Can I get an SEO consultation before committing to full SEO services?
Yes! Many SEO consultants offer one-time SEO consultations before committing to full-scale optimization consulting.
Is an SEO consultant better than paid ads (PPC)?
Both have their place! SEO provides long-term organic visibility, while PPC (Google Ads) delivers immediate traffic. A digital marketing consultant can help balance SEO and PPC strategies.
How does Google’s algorithm impact SEO?
Google’s algorithm updates affect rankings, content relevance, and structured data compliance.
What is Core Web Vitals, and why is it important for SEO?
Core Web Vitals measure page speed, interactivity, and visual stability, impacting Google rankings and user experience.
Can a search engine consultant fix indexing issues?
Yes! SEO analysts troubleshoot indexing errors, crawling issues, and Google penalties to restore site visibility.
How does structured data help SEO?
Structured data enhances Google search results by improving rich snippets, featured snippets, and knowledge panels.
What is a Google penalty, and how can an SEO consultant help?
A Google penalty is a manual or algorithmic ranking drop due to black-hat SEO tactics or low-quality content. An SEO advisory service can help with penalty recovery and compliance fixes.
How do I learn SEO?
Start with SEO blogs, online courses, and podcasts led by SEO experts like Olga Zarr.
Is SEO dead?
No! SEO continues to evolve with AI, algorithm updates, and search trends.
Do SEO consultants help with link-building?
Yes! SEO consulting services include backlink strategy, outreach, and link audits.
Can an SEO consultant improve email marketing performance?
Yes! SEO strategies help drive organic traffic to email lead capture pages.
Should my business hire an SEO consultant or build an in-house team?
It depends! SEO consultants offer flexibility, expertise, and strategy execution, while in-house teams provide ongoing SEO management. 🚀